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Soothe Acquires Massage Start-Up Melt

The on-demand massage service aims to grow its network in Los Angeles.

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By: Marie Redding

Senior Editor, Rodman Media


Soothe, a fast-growing on-demand massage service, acquired the start-up LA-based massage company, Melt.

Available in over 55 cities across the United States, Canada, United Kingdom, and Australia, Soothe brings the healing power of massage to a client’s home, office, or hotel in as little as an hour. The acquisition will help expand Soothe’s footprint to a new group of clientele.

Melt is a natural addition to Soothe’s platform, and its therapists will be notified and invited to join Soothe’s network of vetted, certified massage therapists, while current Melt clients will be encouraged to try Soothe.

Soothe CEO and Founder, Merlin Kauffman says, “Acquiring Melt enables us to further expand and continue providing in-home massage to over 55 cities and four countries worldwide.”

Melt Cofounder, Travis Peters adds, “We’re excited to migrate our customer base and massage therapist network to Soothe. Melt customers will still have access to their favorite massage therapists, in addition to 10,000 more under the Soothe brand.”

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